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Whilst browsing the fantastic Marketingsherpa site, I came across a great article about distributing press releases online.

Online press releases are a great way, not only to increase brand recognition and increasing media coverage but the publishing of online press releases can also create valuable links to your website for the purpose of search engine optimisation and elevating your websites position on Google for keyphrases related to your business.

The Author of the Article, Daniel Durazo, reviews 13 No-cost Press release distribution websites and offers the following 3 tips for posting press releases on these sites:

“Tip #1. Craft quality content
If you’re not a PR pro or you haven’t distributed a press release over a wire service, then you probably should not go this alone. You don’t want to distribute something that simply looks unprofessional, says Durazo. A quality headline, subhead, and body test require skill and knowledge of the press release format.

Tip #2. Pay careful attention to whether these sites mask your email address.
Durazo generated unwanted spam at first because he didn’t insert a generic “info@” email address to the sites that published his personal email address on the press release web page.

Tip #3. Understand purpose of no-cost sites
The purpose of using the free distribution sites is to enhance search results for your company or client’s company. “I would not use this to try and get media coverage,” says Durazo. “This is great for search results.” Durazo was surprised to find releases he posted to free sites show up at the top of search results on the major search engines. ”

You can read the full article and Daniel’s reviews of the PR distribution sites here.

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There is a simple and Free way to position your website on the first page of Google.

This is not one of those sales pitched with hollow promises of first page placement, nor is it a new and cheeky way of tricking anyone, especially Google into obtaining a high placement.

If you do not know of Google’s Local Business Center you should take a look……..Right after you have read this post.

Google Local Business centre is a free business listing that is presented as part of Google’s search results when people search for a business type i.e. web designer for a specific location.

So if you perform a search for ‘Internet Marketing in Bexley’ on Google, Local business results are displayed at the top of the first page. You can see form the screen capture below that the local business results are even displayed above the ‘organic’ or ‘natural’ listings on the results page.

As this is a service provided by Google itself, it is also a completely ethical means of placing the website for your business on the top of Google’s search results……and who does not want to be top of Google?

So enough talking. You will want to know how to do this! The good news is it is really simple and can be done in 4 easy to follow steps:-

1. Visit the Google Local Business Center (you may need to alter your location at the top right of the page) and click “Add new business” button
2. Complete the forms with all the details of your business relevant to your business listing. These include location, the selection of up to 5 business categories, opening hours and additional information such as areas, served.
3. In order to confirm your location, Google will send you a postcard via post that ill include a verification code.
4. Follow the instructions on the postcard to verify and publish your listing.

After following these simple steps you have every chance of achieving a top listing on Google for people searching for “[your product or service] in [your location, town or city]“.

And as if all this was not good enough, your listing will also be displayed in results on Google Maps for people searching for businesses.

Now don’t delay, you could have people searching right now for your product or service! Are you there?

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