Whilst browsing the fantastic Marketingsherpa site, I came across a great article about distributing press releases online.

Online press releases are a great way, not only to increase brand recognition and increasing media coverage but the publishing of online press releases can also create valuable links to your website for the purpose of search engine optimisation and elevating your websites position on Google for keyphrases related to your business.

The Author of the Article, Daniel Durazo, reviews 13 No-cost Press release distribution websites and offers the following 3 tips for posting press releases on these sites:

“Tip #1. Craft quality content
If you’re not a PR pro or you haven’t distributed a press release over a wire service, then you probably should not go this alone. You don’t want to distribute something that simply looks unprofessional, says Durazo. A quality headline, subhead, and body test require skill and knowledge of the press release format.

Tip #2. Pay careful attention to whether these sites mask your email address.
Durazo generated unwanted spam at first because he didn’t insert a generic “info@” email address to the sites that published his personal email address on the press release web page.

Tip #3. Understand purpose of no-cost sites
The purpose of using the free distribution sites is to enhance search results for your company or client’s company. “I would not use this to try and get media coverage,” says Durazo. “This is great for search results.” Durazo was surprised to find releases he posted to free sites show up at the top of search results on the major search engines. ”

You can read the full article and Daniel’s reviews of the PR distribution sites here.

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