I thought I would kick off this new blog with an introduction and an outline of the objectives of this site.

My name is Neil Goodger and I own and operate Bexley Internet Solutions, an Internet Consultancy business, assisting companies in marketing their business using websites and other internet related tools.

Over the last couple of years I have kept a close eye on an emerging area in improving websites known as web analytics.

With the improvements in website tracking tools, it is now possible to create a very good picture of how different segments are using a website and if used properly, the insights we get from this information can be used to constantly improve a website and its useabilty.

Web analytics anre being used extensively by Large corporations to ensure they are receiving the best return on their investment in their web channel of their business and the objective of this sblog is to share some of my knowledge and experience in web analytics to the benefit of smaller businesses.

As the owner and operator of a small business myself, I understand the many challenges a small business faces. The birth of web analytics enables small businesses to ensure the return on their investment in their companies online presence is maximixed as much as possible.

I hope to bring you lots of tolls, hints and tips as to what data is available for you to use, how to use it and what you should do with the findings you uncover. I also plan to support this blog with other media such as podcasts, webinars and seminars so keep checking back. My first real post will be available soon. In the meantime if you ahve any questions, please contact me.

I also plan to offerr a series of seminars to support this blog. I hope you enjoy it.

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